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The Genesis collection is professionally formulated to strengthen hair & reduce hair breakage.
97% LESS HAIR FALL DUE TO BREAKAGE FROM BRUSHING*
+89% MORE NOURISHED HAIR**
Genesis Bain Hydra-Fortifiant Shampoo by Kérastase is a daily shampoo that gently cleanses, removing scalp buildup and strengthening weak, fragile hair with intensely fortifying care.
To maximize the results, combine with the rest of the Genesis range.
*System of Bain Hydra-Fortifiant + Fondant Renforçateur+ Sérum Fortifiant vs Non-Conditioning Shampoo **vs. non-conditioning shampoo.
NEVER BE AFRAID OF FALLING.
The Genesis collection is professionally formulated to strengthen hair & reduce hair breakage.
97% LESS HAIR FALL DUE TO BREAKAGE FROM BRUSHING*
+89% MORE NOURISHED HAIR**
Genesis Bain Hydra-Fortifiant Shampoo by Kérastase is a daily shampoo that gently cleanses, removing scalp buildup and strengthening weak, fragile hair with intensely fortifying care.
To maximize the results, combine with the rest of the Genesis range.
*System of Bain Hydra-Fortifiant + Fondant Renforçateur+ Sérum Fortifiant vs Non-Conditioning Shampoo **vs. non-conditioning shampoo.
BENEFITS
Prevents Breakage
Cleanses Scalp
Prevents Hair Fall
Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing
✔ SILICONE-FREE
✔ PROVIDES OIL CONTROL
✔ NOURISHES AND EASILY DETANGLES HAIR
Strengthens Hair Weakened by Heat Damage and Brushing
Awarded by Glamour.com "The Best Pro Shampoo for Damaged Hair" in “The Best Products For Straight Hair of 2020”
Step 1: Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark.
Step 2: Do not rinse.
In case of contact with eyes, rinse them immediately and thoroughly.
BENEFITS
Prevents Breakage
Cleanses Scalp
Prevents Hair Fall
Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing
✔ SILICONE-FREE
✔ PROVIDES OIL CONTROL
✔ NOURISHES AND EASILY DETANGLES HAIR
Strengthens Hair Weakened by Heat Damage and Brushing
Awarded by Glamour.com "The Best Pro Shampoo for Damaged Hair" in “The Best Products For Straight Hair of 2020”
BEFORE / AFTER
Illustration of the contemplated results obtained after applying:
Genesis dual action fortifying system is formulated to strengthen hair and reduce hair breakage.
Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair fall.
#NeverBeAfraidOfFalling
Ginger Root Extract
Known for its ability to protect against daily external aggressors.
Edelweiss Native Cells
Known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh lime and bergamot zest opens the scent, followed by the soothing aroma of rose, and finally, the grounding depth of vetiver.
This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
SCIENCE
GENESIS
Dual Anti-Fall Action Haircare
Genesis dual action fortifying system is formulated to strengthen hair and reduce hair breakage.
Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair fall.
#NeverBeAfraidOfFalling
KEY INGREDIENTS
Ginger Root Extract
Known for its ability to protect against daily external aggressors.
Edelweiss Native Cells
Known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh lime and bergamot zest opens the scent, followed by the soothing aroma of rose, and finally, the grounding depth of vetiver.
This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
Eco Stamps SVG + Tag
Kérastase has been committed to a beauty without animal testing for more than 30 years
95% Recycled Plastic*
*excluding pump, cap, labels and additives
Recyclable Bottle
Silicone free*
*for natural touch
Made in a factory using 100% renewable energy*
*In the previous calendar year. Find more information in the L'Oréal Universal Registration
THEY TRIED IT, THEY LOVED IT
Stronger Hair, Stronger Stories. See Genesis in action. #NeverBeAfraidOfFalling
THEY TRIED IT, THEY LOVED IT
Stronger Hair, Stronger Stories. See Genesis in action. #NeverBeAfraidOfFalling
PDP Section FAQs
FREQUENTLY ASKED QUESTIONS
What is the fragrance in Bain Hydra-Fortifiant Shampoo?
Inspired by the energy flowing from modern colognes, Genesis fragrance is a bright, invigorating scent of bergamot & a hint of aromatic green.
What is the difference between Resistance and Genesis range?
Genesis offers a dual benefit for women experiencing hair-fall: reducing hair-fall due to breakage from brushing. Resistance is for damaged to very damaged hair from chemical aggression and helps to repair the hair fiber’s strength.
Should I use Bain Hydra-Fortifiant Shampoo or Bain Nutri-Forifiant Shampoo?
Bain Hydra-Fortifiant Shampoo is meant for fine or oily hair, whereas Bain Nutri-Fortfiant Shampoo is meant for thick or dry hair. Bain Hydra-Fortifiant Shampoo addresses oily hair and scalp by preventing oil build up on the scalp. Both shampoos target weak hair that is prone to falling due to breakage from brushing.
How often should I use Bain Hydra-Fortifiant Shampoo?
Bain Hydra-Fortifiant Shampoo is gentle enough to be used daily in thin or oily hair to strengthen weakened hair.
What is the difference between hair-fall and hair-loss?
Hair-loss is defined by more than 100 strands falling from the roots per day due to the hardening of collagen hair shaft. Hair-fall is defined by more than 100 strands per day falling from the roots due to biological reasons (stress, hormones, diet…) OR by hair falling from breakage. Hair breakage is due to mechanical stressors such as brushing.
How to refill my pump bottle with a refill pouch?
You can easily refill your pump bottle over & over thanks to a 3-step process :
1. Remove the pouch cap by unscrewing it
2. Pour into the empty unrinsed bottle of the associated shampoo. Do not rinse the pump and keep it protected from dirt
3. Write the refill date and batch number on the pump bottle, available at the back of the pouch
PDP Section Routine Carousel
COMPLETE YOUR ROUTINE
GENESIS
At Kérastase, we believe in the power of unique experiences. Discover the products of this range and maximize your results!